Ramkhamhaeng Open University is established in 1971 in Bangkok, Thailand. The University is named after King Ramkhamhaeng the Great of Sukhothai who is credited for creating the Thai alphabet.
RU offers courses in the faculties of Law, Business Administration, Humanities, Education, Science, Political Science, Economics, Graduate School, Engineering and Mass Communication Technology. RU offers under graduate and postgraduate and Ph.D. Courses in all these faculties.
Institute of International Studies of RU offers many courses. Main among them, English Program, Chinese Program, Teacher Qualification Program, Non-Degree Program, Master of Economics, Ph.D. of Economics and many more.
In detail IIS of RU offers the following programs of study: BA in English and Mass communication Technology, BBA and MBA in General Management, Money and Banking, International Business and Marketing, Graduate Diploma of Teaching Profession, MA in Communicative English, Mass Communication, Political Science, M.Econ, M.Ed. in Educational Administration, Ph.D. in Business Administration, Economics, Educational Administration, Political Science and LLD - Doctor of Laws.
Program Bachelor of Arts in Mass Communication Technology, B.A. (Mass Communication Technology)
Program Degree and Majors
The program degree is Bachelor of Arts in Mass Communication Technology. Three majors are offered:
- Integrated Communication Studies
- Multimedia Journalism
- Radio and Television Broadcasting
Program Philosophy
The goal of the program is to prepare quality students who will graduate with the new knowledge in mass communication technology. The program's students will be practiced in the use of new technologies, so that the graduated students will be able to respond to the job market not only in the official sector, but also in the private sector.
In modern times, mass communication projects have developed alongside the expansion of business and industry. Each project in the course of development, has needed authoritative sources of advice and know-how on mass communication technologies, but the available resources have not kept pace with demand.
Changing global business environment and changing international political economy are the key factors for the increasing recognition of the important role of mass communication subjects. The Thai constitution has provided many classification policies for the radio and television industries. As a result, the demand for professionals in each field of mass communication technologies will increase. Our reviewed program (reviewed 2005) can help not only to reduce the excess demand, but also to prepare a pool of graduates ready to facilitate the three most important fields of mass communication resources for people everywhere.
Registration
The students may register for a maximum of 24 credits in each semester (first semester and second semester).
The students may register for a maximum of 12 credits in the summer semester.
In cases where the students may be able to finish their program in a given semester, they may be allowed to register for more than 24 credits or 12 credits respectively, when they inform IIS-RU of their intended date of completion.
Curriculum Structure
The program of study leading to the degree in the Bachelor of Arts program in each major requires 144 credits of course work as follows :
General Education Courses | 45 credits |
Major Education Courses | 90 credits |
Core Courses | 15 credits |
Major Requirement Courses | 51 credits |
Minor Requirement Courses | 24 credits |
Free Elective Courses | 9 credits |
Course Descriptions of Major Requirement Courses
TM100 Theories of Communication
To study the meanings, factors, processes, concepts, communicative theories, roles and functions of communication, types and levels of communication, evolutions of communication, influence and impacts of every level of communication, especially mass communication.
To study concepts, characteristics, forms and methods of various kinds of media for mass communication including the uses and effects of media, especially mass media.
To study the evolution, concepts, principles, forms, characteristics and technology trends for communication and mass media; study the equipment, tools and the technology applications for mass communication.
TM103 Good Governance in Communication
To study concepts, theories about good governance for communication, ethical concepts and decision making for communication, law, regulations; professional organizations concerning mass communication and effects on various levels caused by communication, some case studies of good governance for communication.
TM104 Research for Mass Communication
To study principles, types, social science and behaviorism research processes, both qualitative and quantitative; research planning, the research applications for mass communication and ethics of researchers.
Curriculum
Please note that this curriculum shows the complete range of courses
for this program and, as such, covers more subjects than one needs to graduate.
Which courses out of this curriculum in fact are offered in a year is up to IIS-RU.
I. Field of Integrated Communication Studies | |
(Students must also study IC400 as non-credit subject.) | |
IC101 Humans and Communication | 3 Credits |
IC103 Interpersonal Communication | 3 Credits |
IC111 Speech Communication | 3 Credits |
IC201 Introduction to Language for Communication | 3 Credits |
IC202 Advanced Skills in Language for Communication | 3 Credits |
IC211 Rhetorical Theories and Criticism | 3 credits |
IC221 Persuasive Communication | 3 Credits |
IC223 Psychology of Speech and Audiences | 3 Credits |
IC241 Organization and Communication | 3 Credits |
IC243 Communication for Human Relations | 3 Credits |
IC313 Oral Communication for Business | 3 Credits |
IC317 Speaking for Public Relations | 3 Credits |
IC321 Communication for Thought Delivery | 3 Credits |
IC323 Persuasive Speaking | 3 Credits |
IC331 Communication for Development | 3 Credits |
IC401 Route Cause Analysis in Communication | 3 Credits |
IC444 Ethics of Communication | 3 Credits |
IC400 Integrated Communication Studies Internship | 0 Credits |
II. Field of Multimedia Journalism | |
JR101 Principles of Journalism Writing | 3 Credits |
JR102 Arts for Communication in Journalism | 3 Credits |
JR103 Computer-Assisted Publishing | 3 Credits |
JR104 Evolution of Multimedia Journalism | 3 Credits |
JR105 Principles of Printing | 3 Credits |
3 Credits | |
3 Credits | |
3 Credits | |
3 Credits | |
JR205 Ethics and Law in Mass Communication | 3 Credits |
JR301 Computer-Assisted Reporting | 3 Credits |
3 Credits | |
JR303 Layout and Illustration | 3 Credits |
JR304 Printing Design Technology | 3 Credits |
JR401 Multimedia Technology for Journalism | 3 Credits |
3 Credits | |
3 Credits |
III. Field of Radio and TV Broadcasting | |
TV101 Introduction to Broadcasting | 3 Credits |
TV102 Communication for Broadcasting | 3 Credits |
TV201 Writing for Radio Programs | 3 Credits |
TV202 Writing for Television Programs | 3 Credits |
3 Credits | |
3 Credits | |
TV206 Acting for Radio and Television | 3 Credits |
TV207 Broadcasting Media Production | 3 Credits |
3 Credits | |
TV303 Television Programming Management | 3 Credits |
TV304 Radio Program Production | 3 Credits |
3 Credits | |
TV401 Radio and Television Station Administration | 3 Credits |
3 Credits | |
3 Credits | |
TV404 Research on Radio and Television | 3 Credits |
TV405 Radio and Television for Society | 3 Credits |
2.3 Minor Education Courses | 24 Credits | |
3. Free Elective Courses (choose 3 courses) - 9 Credits | ||
Students may choose from any other courses offered by the Institute, excluding those already required. | ||
